Over the years Google has been fighting hard against the increasing numbers of ‘spam’ websites in search engine results. To monitor the search results Google recently tweaked its 2 weighty algorithms in the form of key ‘updates’ Panda and Penguin.
With the launch of these Google updates the face of SEO has changed forever and if you want to remain competitive in the web-world you need to rethink and redesign your SEO strategies. Penguin Link Building Tips if you still remember a few interesting SEO techniques from the past, just ‘Wash them away’! What worked a few years back is no longer relevant in today’s though web-market.
So it’s not recommended, but highly needed to undergo CHANGE!
Penguin being the most recent and major Google update has slashed rankings of thousands of webmasters and their sites have catapulted into the sandbox of doom. Although in some cases it was not a bad thing, a lot of spam websites were rightly wiped out but many blameless webmasters were left wondering what on earth they had done to offend Google.
If your site was hit, it’s never too late to repent! You can fight Penguin and shape a better site by following these Post-Penguin SEO tips:
Work On Your Links
Don’t be a BAD LINK BUILDER, don’t have poor link profiles they will shrink your site’s Google ranking; instead build great links and establish good SERPS results. KEEP IN MIND users are always seeking to link to good websites with excellent content or a well-known brand. Bad links only direct users to spam sites or irrelevant websites.
Bring In Variety
Simple rule of thumb, ‘the most links you have – the better’. So build plenty of variety in your links and try to get as many comments as you can, Google is left with no excuse but to raise your rank. Useful links include:
- Authority links from well-reputed sites in the same niche.
- Quality directory listings
- Links to edu sites or similar.
You can also build links through social networking websites likes Twitter and Facebook.
Watch Anchor Text
Anchor texts like ‘click here’ or ‘you may also like’ help users to link to your site naturally. Anchor texts easily directs the user to required page, you don’t need to throw a bunch of exact keywords to match your anchor link.
So follow these tips and make sure your website is relevant and useful!